We build you a social media presence that generates demand.
Compound runs your social content strategy, production, & distribution on autopilot.
Join the waitlistTrusted by industry-leading B2B startups
B2B content marketing is outdated.
The old way:
Piecing together a disjointed ‘strategy’ that leaves your pipeline dry.
Forcing stale content like webinars, white papers, and ugly PDFs on the social timeline from a sterile corporate account.
Pushing uninspiring content that isn’t optimized for distribution and gets squashed by the algorithm.
Tasking a ‘Content Marketer’ with growing an engaged social media audience, along with their 72 other responsibilities.
THE NEW WAY:
Social working in lockstep with the whole marketing motion—increasing visibility and moving customers deeper down the funnel.
Producing founder-led content that your target audience can’t help but share with decision makers.
Optimizing content assets for distribution on relevant social media platforms.
Dedicated team of social media platform experts craft a strategy that belongs in 2024.
Here’s what our clients say.
.png)
Ben Sharf
“The Compound team’s attention to detail & expertise when it comes to social content is unmatched by anything else I’ve seen in the space. If social is a core part of your GTM motion in 2024—I couldn’t give a higher recommendation than this.”
.jpeg)
Jimmy Kim
“Tommy helped me get my start on LinkedIn over 18m ago. Even if you know what to do and what content, structure and cadence is something you learn when working with someone like Tommy.”
.png)
Sean Wendt
“Compound is a no brainer for the lean startup. Audience building on social has become table stakes and Tommy's team has unlocked the process for consistent, high credibility content in my own voice.”
Roger Beaman
“What makes Tommy and his team great is that don’t ghostwrite generic content. Instead their art is bringing your own vision for your personal brand and voice to life in a way that both builds long-term brand equity and converts today—it’s a no-brainer for B2B companies.”
Adrian Alfieri
“If you're like me and are running a fast growing company, you should go work with Compound—because it's just going to free up a massive amount of resources. The ROI was almost immediate and really clear to our team.”
WHAT WE DO.
LAUNCH
Compound runs your social content strategy, production, & distribution on autopilot.
Audit of your existing social media presence
Complete competitor analysis
Strategy build-out for LinkedIn + X (Twitter)
90-day content roadmap for your next GTM sprint
GROW
For the growth-stage SaaS that wants to make founder-led social content a priority in 2024 and wants to unlock more distribution for their product.
World-class content strategist & content writer assigned to your account.
Complete audit and social strategy build-out.
Bi-weekly Content Interviews.
Linkedin content production + distribution.
X (Twitter) content production + distribution.
Custom graphics package.
Monthly reporting & analytics.
Compound
For the growth-stage SaaS that wants to build out a complete social strategy across founder, company, & employee accounts.
Everything in GROW, plus:
Custom strategy for personal brands + company social accounts
Content production across personal brands + company social accounts
Short-form video & expanded graphics capabilities
TL;DR
We function as your startup’s social team and run your content motion on autopilot—so you can focus on growing your business.
How it works.
Content Strategy
Onboarding sprint to stand-up your content engine in 1-2 weeks—not 1-2 months.
Identify your startup’s differentiator on social media, so you can stand out from competitors on the timeline.
Build out V1 content strategy for LinkedIn and X based on audit findings + our learnings across client accounts.
Content Production
World-class content writer, content strategist, & designer assigned to your accounts.
Bi-weekly Content Interviews to collect industry opinions, company stories, and more source material for social content that converts.
All LinkedIn and X content production handled on autopilot.
Easy approval process so you can feel comfortable about what’s published on your account.
Content Distribution
Content is created with up-to-date best practices in mind.
Proven content playbooks to get you more reach from the right audience.
We obsess over the ‘little things’ in content so you don’t have to.
Content Iteration
We keep up with the changing platform trends for you.
Monthly reporting and constant iteration based on content performance and business metrics.
Nimble, embedded team that is able to hop on industry trends and unlock more eyeballs for your product.
Ready to generate demand with social content?
Join the waitlistFAQs.
How do we know the content strategy is actually ‘working?’
There are 2 ways we measure success: social metrics and business metrics. Social metrics are the typical follower growth, engagement rate, all the stuff you can find inside a platform’s analytics dashboard. Business metrics (the real fun stuff) are things like attributable revenue, pipeline growth, inbound leads, win rate, etc.
Social metrics are leading indicators for business metrics—and the best content engines both fill the room and convert the people in that room.
Our team aligns with clients during onboarding to make sure we are measuring the business metrics that matter for your company.
And to be clear: at Compound we care about making you revenue, not making you a celebrity.
How soon does this stuff start to work?
Classic marketer answer incoming. It depends.
We see social metrics trend up right away in all cases—the business metrics (i.e. sales) are the variable piece. Sometimes, we launch and leads start coming in days. Other times it takes 1-2 months for sales to start to pick up. We’ll be able to give you more context and a specific answer over a call.
Why founder-led content instead of content from a company page?
It just works. Scroll the LinkedIn timeline and pay attention to how many corporate accounts the algorithm serves you—barely any compared to personal accounts, right?
At Compound we are channel-agnostic. If company pages were performing better, we would funnel our clients’ focus there. But right now, founder-led content is the most viable channel for early- and growth-stage companies.
How do we make sure the content coming from our founder’s account is authentic?
We run bi-weekly Content Interviews with our clients to extract personal stories, industry opinions, company updates, etc.
This serves as the raw material for compelling content and makes sure everything coming from your founder’s account is authentic (and performs better).
Our take: death to all copy-pasted, generic Wikipedia posts. Those don’t belong anywhere near your timeline.
How much of a time investment is this going to take from me as a founder?
Expect to spend ~1hr per week thinking about content-related stuff—this would account for our Content Interviews and any content approvals. In contrast, doing content on your own would take ~8-10+ hours per week. And that’s generous.
Do you handle visuals for LinkedIn and X, or written content only?
We have the capabilities to produce custom graphic sets and video internally. If you have a design team, we can collaborate with them. If not, we can own it. Whatever you prefer.